2025 Facebook & Instagram Ad Image Sizes: Complete Cheat‑Sheet
Stay compliant and avoid pixelation—updated specs and best practices for every FB & IG ad placement.
Keeping your ad images compliant and pixel-perfect is essential for success on Facebook and Instagram. To ensure your visuals look professional and drive maximum engagement, we've created this comprehensive cheat-sheet with the latest ad image sizes and best practices for 2025.
Why Accurate Ad Image Sizes Matter
Using the correct image dimensions ensures:
- Optimal clarity and sharpness (no pixelation)
- Maximum engagement and conversions
- Compliance with platform guidelines (avoiding ad rejections)
Facebook Ad Image Sizes (2025)
Feed Ads
- Recommended size: 1080 x 1080 px (square)
- Aspect ratio: 1:1
- File format: JPG or PNG
- Max file size: 30MB
Stories Ads
- Recommended size: 1080 x 1920 px (vertical)
- Aspect ratio: 9:16
- File format: JPG or PNG
- Max file size: 30MB
Right Column Ads (Desktop Only)
- Recommended size: 1200 x 628 px
- Aspect ratio: 1.91:1
- File format: JPG or PNG
- Max file size: 30MB
Instant Articles
- Recommended size: 1200 x 628 px
- Aspect ratio: 1.91:1
- File format: JPG or PNG
- Max file size: 30MB
Marketplace Ads
- Recommended size: 1200 x 1200 px
- Aspect ratio: 1:1
- File format: JPG or PNG
- Max file size: 30MB
Instagram Ad Image Sizes (2025)
Feed Ads
- Square: 1080 x 1080 px (1:1)
- Landscape: 1080 x 566 px (1.91:1)
- Vertical: 1080 x 1350 px (4:5)
- File format: JPG or PNG
- Max file size: 30MB
Stories Ads
- Recommended size: 1080 x 1920 px
- Aspect ratio: 9:16
- File format: JPG or PNG
- Max file size: 30MB
Explore Ads
- Recommended size: 1080 x 1080 px (square) or 1080 x 1350 px (vertical)
- Aspect ratios: 1:1 (square) or 4:5 (vertical)
- File format: JPG or PNG
- Max file size: 30MB
Reels Ads
- Recommended size: 1080 x 1920 px
- Aspect ratio: 9:16
- File format: JPG or PNG
- Max file size: 30MB
Best Practices for High-Quality Ad Images
✅ Use High-Resolution Images
Always start with high-resolution images to ensure clarity across all placements. Avoid enlarging smaller images, as this results in pixelation.
✅ Mind Your Text Overlay
Facebook and Instagram have removed strict text limits, but minimal text overlay performs best. Focus on impactful, concise copy.
✅ Optimize for Mobile
Most users view ads on mobile—always test your visuals for readability and impact on smaller screens.
✅ Maintain Consistent Branding
Consistent visuals, fonts, and color palettes strengthen brand recall and trust.
Quick Reference Table: Facebook & Instagram Sizes
| Ad Placement | Size (px) | Aspect Ratio |
|---|---|---|
| FB Feed (Square) | 1080 x 1080 | 1:1 |
| FB Stories | 1080 x 1920 | 9:16 |
| FB Right Column | 1200 x 628 | 1.91:1 |
| FB Instant Articles | 1200 x 628 | 1.91:1 |
| FB Marketplace | 1200 x 1200 | 1:1 |
| IG Feed (Square) | 1080 x 1080 | 1:1 |
| IG Feed (Vertical) | 1080 x 1350 | 4:5 |
| IG Feed (Landscape) | 1080 x 566 | 1.91:1 |
| IG Stories | 1080 x 1920 | 9:16 |
| IG Explore | 1080 x 1080 (sq.) or 1080 x 1350 (vert.) | 1:1 or 4:5 |
| IG Reels | 1080 x 1920 | 9:16 |
How Ad-Studio AI Simplifies Ad Creation
Creating ads at the right specs can be tedious—but not with AI-powered tools like Ad-Studio AI:
- Instantly generates ad creatives in perfect dimensions
- No design skills required—just input your ad goal
- Rapidly create multiple variations for testing
Want pixel-perfect ads instantly?
Conclusion
Using accurate ad image sizes is crucial to ensuring your Facebook and Instagram ads look professional, perform optimally, and comply with platform guidelines. Bookmark this guide for quick reference throughout your campaigns in 2025 and beyond—your visuals (and results) will thank you.